Client:

Food NI

The strategic work by Food NI over the past decade, through initiatives, campaigns, and tactical events, has grown core membership with representation from across the sector. Food NI's reputation has grown taller, and the vision that has been cultivated has strengthened.

This campaign sought to harvest the fruits of these efforts by showcasing the wealth of local produce available and encouraging consumers to search locally when it comes to their food.

Scope of work:

  • Social Static Ads

  • Video Ads

  • Google Search Ads

  • 48 Sheets and 16 Sheets

Social Ad: Our Food. Power of Good.

Print & Digital

A world-class filming location, a global hub of research excellence, and the birthplace of the Titanic - these are just a few of the reasons why the abashment once felt around Northern Irish identity has now been replaced by a gleaming civic pride which has radiated out to other industries.

Where once overlooked, Northern Irish food and drink now occupies a place of pride for the people of Northern Ireland; in fact, it's part of what makes us who we are.

Size, heritage, connectedness.

These were just some of the sentiments that the visual imagery and language tapped into for this campaign.  

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