Julie Dunne

Freelance Copywriting & Brand Strategy

Julie Dunne stands in front of a brick wall. She is smiling directly at the camera and wearing a black cardigan.

Hi there, I’m Julie

A freelance Copywriter & Brand Strategist based in Belfast.

I help brands find their voice and stand out in a world of AI-generated sameness.

I have nearly a decade of experience helping businesses across the UK, Ireland and beyond define their message, connect with the right people and ultimately drive growth.

Discover my services

AI can generate words.


I’m here to advise you on what’s actually worth saying, and how to say it in a way that feels distinctive, human and true to your brand.

✳︎

8+ years' experience

✳︎

100+ projects delivered

✳︎

Trusted by global brands

✳︎

MSc in Psychological Sciences

✳︎ 8+ years' experience ✳︎ 100+ projects delivered ✳︎ Trusted by global brands ✳︎ MSc in Psychological Sciences

My Services

If you're struggling to connect and convert with your customers, you’re in the right place. When your messaging isn’t quite landing, it adds friction to everything you do.

As a Freelance Brand Strategist and Copywriter, I help ambitious brands across Northern Ireland, Ireland and the UK clarify what they need to say, and shape it into communication that feels intentional, consistent and authentic to their brand.

Here’s how I typically support clients:

Brand Strategy

Working closely with you, I define what sets your brand apart. From here, I develop clear, strategic brand positioning grounded in insight, purpose, and your audience’s needs.

Brand Voice

Your brand is more than a logo or tagline; it’s how the world experiences you. I help define your voice, shape your personality, and build a unique brand identity toolkit which sets you apart from the crowd.

Copywriting

From campaign messaging to technical user guides, I craft bespoke long and short-form copy that connects with your audience and delivers on your objectives.

Website & UX Copy

Your website should earn its keep at every point, guiding visitors, answering questions and encouraging action. As an experienced web copywriter, I craft intuitive, user-focused web and UX copy that informs, engages, and converts.

Research & Discovery

Great strategy starts with sharp insights. Through workshops, audits and stakeholder interviews, I uncover the patterns, problems and possibilities to guide the next steps for your strategy and messaging.

Brand Videos

From scripts to voiceover direction, I develop concise, engaging content for explainer videos, ads, and internal comms, helping you tell your story visually.

Learn more

Why work with me?

Behind every great piece of copy is great thinking.

Before becoming a Freelance Copywriter and Brand Strategist, I spent nearly a decade as in-house Copywriter and Communications Specialist, helping organisations of all sizes shape their brands, sharpen their messaging and connect with their audiences.

My approach is underpinned by a BSc in Communication & Advertising, an MSc in Psychological Sciences, combining strategic thinking and behavioural insights with creative storytelling to help businesses communicate with clarity, confidence and purpose.

Because great copy isn't just about writing beautifully, it's about understanding people, solving problems and helping businesses grow.

Learn more

Trusted by Global & Local Brands

Collection of logos including Sterna Line, Subway, Lidl, Department of Education, Department of Economy, Department of Health, Dale Farm, Phoenix Natural Gas, Translink, CDE, National Trust, Kerry, Hastings Hotels, and Historic Royal Palaces.

From global retailers to government departments, I’ve partnered with clients in health, education, travel, hospitality, and beyond, bringing clarity, creativity, and strategy to every project.

Take a look at my previous projects

Take a look at my work.

Take a look at my work.

A glass of whiskey with ice on a marble surface, with shadows and minimalist text in the background reading 'A taste of the high life' and 'Grand Central Hotel Belfast'.
Two door hangers, one dark blue with the text 'I'm Inside Snoring' and the other teal with the text 'I'm Outside Exploring'. Both feature the Europa Belfast logo at the bottom with a patterned background.
Subway advertisement offering a promotion for a six-inch Nacho Chicken Salsa or Meat Feast sub for £2.59. The ad features images of two sandwiches, one of Nacho Chicken Salsa and the other of Meat Feast, and encourages customers to 'Tackle This!'
See more examples of my work
A man speaking at a digital conference, wearing a black t-shirt and conference badge with a purple lanyard, standing in front of a black backdrop with the words 'digital' and stylized purple and pink geometric graphics.

“Julie has undeniable creativity in her approach to work. She will already know the definition of that last word you Googled - such is her grasp of language and its ability to create connections in our minds. You should book her now because your competitors might get there first by the time you've finished reading this review...”

Alan Wallace

Founder, Inspiring Belfast

Let’s work together

Whether you have a clear brief or just a sense that something isn’t quite landing, I can help you figure out where to go next.

If it sounds like I can help you out, drop me a message and I’ll get back to you as soon as I can.